Digital advertising and marketing is very important due to the fact that it helps attach your excellent customers to your business. Everyone today is on the internet and electronic advertising aids to put you before your competitors. It's economical, it has mobile accessibility, it's flexible, easy to expand, it increases interactivity and helps you communicate directly with customers. It also helps to track activities and preferences and gives your business authority. Digital marketing, which is likewise called web marketing or internet marketing, refers to the advertising activities that make use of various electronic channels to reach potential and returning customers.